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Avion Research Consultancy Services

ARC is able to offer a diverse range of research services and methodologies to our clients.

PROPRIETORY TOOLS

RESEARCH MARKET SPECIALTY

  • Usage and attitude studies
  • Brand health studies
  • Pricing research
  • Concept testing
  • Product testing
  • Advertising research
  • Automotive research
  • Customer satisfaction analysis
  • Corporate image analysis
  • Demand estimation
  • Market segmentation
  • Retail audit
  • Media research
  • Distribution research
  • Social research
  • Opinion poll analysis
  • Industrial research
  • Test marketing
QUALITATIVE RESEARCH
  • Focus Group Discussions (FGD)
  • Extended FG
  • Mini FGD
  • In-depth interviews
  • Paired interviews
  • Home observation
  • Accompanied shopping
  • Ethnographies
FIELD AND TAB SERVICES
We conduct field and tab services for market research agencies located outside of Africa, for both quantitative and qualitative studies.

Corporate Office : Lagos
Regional Offices : Kaduna, Jos, Ibadan, Enugu, Port-Harcourt
Key Offices : Sokoto, Kano, Maiduguri, Abuja, Akure, Benin, Onitsha, Calabar, Owerri, Aba, Uyo
     
A very large work force of 450 staff (the largest of any research firm in Nigeria)
  • Over 250 fully trained & supervised interviewers on MRC’s payroll
  • An additional 200 experienced interviewers with experience of working with MRC, who we can call on to assist when required

Offices: Accra, Kumasi, Takoradi
  • 200 staff
  • 150 fully trained & supervised interviewers on MRC’s payroll
  • 50 experienced interviewers with past ARC experience, available to assist when required
Offices: Nairobi, Mombasa, Kisumu
  • 200 staff
  • 150 fully trained & supervised interviewers on MRC’s payroll
  • 50 experienced interviewers with past ARC experience, available to assist when required 
Offices: Johannesburg, Cape Town, Durban
  • 100 staff of our close associate
  • 30 fully trained & supervised interviewers on our associate company’s payroll
 Office: Abidjan
  • 30 contracted staff on ARC's payroll
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